One mission. Two engines. Same purpose.
The person matters morethan the diagnosis.
Although cancer may alter your path, it doesn't get to decide who you are.
Medical innovation
We build what can change the experience.
Fortiva Medical builds solutions around an often-overlooked question in cancer care: how can we make the experience of treatment better for the person receiving it? Our first focus is scalp cooling.
Explore Fortiva Medical
Human impact
We give back where products alone cannot.
The Fortiva Foundation exists to expand access, experiences, and moments to help people stay connected with their lives during and beyond cancer. Everything we do is rooted in the belief that #KindnessCures.
Explore The Fortiva Foundation
Our purpose
A brighter cancer journey for every person.
Mission
Protect the person inside the patient, because cancer already takes so much from those fighting a battle they never chose.
Vision
We envision a cancer journey where every person has access not only to treatment, but to the support and human connection that help them continue living, while they are fighting for their life.
How we operate
Profit and philanthropy co-exist. Both elements are crucial measures of our success.
Different paths.
A shared purpose.
One advances medical innovation. The other expands human impact. Together, they allow Fortiva to address something bigger than any single product or program.
Fortiva Medical
How can we make the experience of treatment better for the person receiving it?
Our first focus is scalp cooling.
We are bringing a class defining scalp cooling solution to market, to support those undergoing chemotherapy treatment, designed with the individual at the epicenter, creating a fundamentally different experience for all.
Launching in the United States and Canada in 2027. We are not ready to show the product yet, and we will share more here first.
Impact
The need is enormous, and access is opening up.
New cancer cases projected in the United States in 2026.
American Cancer SocietyNew cancer cases projected in Canada in 2026.
Canadian Cancer Statistics Advisory CommitteeStates now require insurers to cover scalp cooling, with eight more moving.
New York, Louisiana, West Virginia, Maryland, Connecticut, CaliforniaThe year scalp cooling first received FDA clearance. The category is established.
US Food and Drug AdministrationCoverage is moving
Scalp cooling just became something the system pays for.
- Coverage law enacted
- Legislation in motion
- No legislation yet
Enacted: New York, Louisiana, West Virginia, Maryland, Connecticut and California. In motion: Kentucky, Massachusetts, New Jersey, Ohio, Pennsylvania, Rhode Island, South Carolina and Virginia. New York and Louisiana took effect on 1 January 2026. West Virginia, Maryland, Connecticut and California all take effect on 1 January 2027. In Canada, Desjardins began reimbursing scalp cooling caps in November 2025, and permanent billing codes took effect across the US in January 2026. Coverage status current as of 29 September 2026, checked against each state legislature and the signing announcements. This will keep changing through 2027.
Not everything cancer takes can be restored by medical intervention.
The Fortiva Foundation exists to expand access, experiences, and moments to help people stay connected with their lives during and beyond cancer.
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Access
Opening doors that would otherwise stay closed, for people who would otherwise go without.
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Experiences
Moments worth having, not just days to get through. The things people remember afterwards.
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Moments
Time that belongs to the person, not to the treatment. Ordinary life, handed back.
We cannot control cancer. But we can fight to give something back, helping to protect everything else that cancer threatens.
Everything we do at The Fortiva Foundation is rooted in the belief that #KindnessCures
Our why
Fortiva began with Kelsey.
Her cancer journey showed us how important it is to never lose sight of the person living through it.
Kelsey taught us something that now defines Fortiva. We are so much more than a diagnosis.
She kept her hair through treatment, and she understood exactly what that meant. Not vanity. Control, at a point when almost nothing else was still hers to decide. The ability to walk into a room and be seen as herself first and a patient second.
Today, we carry that belief forward by creating better experiences for people affected by cancer. It is why Fortiva is a company and a foundation at the same time. The technology honours what she asked for. The Foundation carries on what she started.
Kelsey is where our story began. Every person facing cancer is why it continues.
The Fortiva launch team
The people building this.
Derek Strokon
Co-FounderChief Executive Officer
Kristy Greer Brooks
Co-FounderPresident
Kyle Soutar
Co-FounderChief Business Officer
Emanuel Tkach
Co-FounderChief Financial Officer
Cayla Roberts
Branding & Communications Officer
Natalie Von Eron
Foundation Executive Director
Jodi O'Donnell-Ames
Foundation Special ConsultantStay updated
Everyone here has a part in this.
Staff, founders, partners, patients, donors and investors. Pick what brings you here and tell us where you fit.
If you are in treatment now and looking for scalp cooling options that exist today, the right conversation is with your oncology team. They will know what is available in your area and whether it fits your protocol.